Frequently Asked Questions

General FAQs

Information on Appointments, Paperwork & Billing, & After-Hours Care

Yes! Our office is accepting new patients. Call our office at (530) 225-8500.

You will see either Dr. Cheryl Serr, or one of her nurse practitioners / physician assistants, depending upon the reason for your visit.

We accept most major insurance plans, except Medicare and Medi-Cal / PHP. Learn More

You need to be seen once a year (for an annual exam) to renew prescription medicines. You also need to be seen to start a new medication or to treat an infection.

Our office specializes in OBGYN (obstetrics and gynecology). We do well-women care (annual exams and pap smears), and treat conditions specific to women, such as birth control, pregnancy, menopause, PMS, and period problems. Women with general medical problems such as diabetes, asthma, high blood pressure and thyroid disease need to be cared for by an internal medicine or family practice doctor.

No. Patients will sometimes ask for this because they do not want their spouse, life insurance or health insurance to be aware of their visit or test results. Any visit to our office is a part of your permanent medical record. Your record is protected by the patient confidentiality laws. Any visit to our office must be billed to your insurance company, if we are a contracted provider with your insurance.

Download our PDFs: New Patient Paperwork & New Pregnancy Paperwork

To get a copy of your records you need to sign a Medical Release Records Form.

No. It is illegal not to submit the bill to the insurance company if our office is a contracted provider. We can only accept cash if you have no health insurance, or have an insurance with which our office is not a contracted provider: (Medicare or Kaiser). Insurance Information. Currently, our office is not accepting NEW cash-pay patients.

Our OBGYN medical practice is located in beautiful Redding, CA at 1842 Buenaventura Blvd., Redding, CA 96001.

We are a women owned small business and are proud to be a part of our local community.

Call the office at (530) 225-8500 and press 3 to be connected to the answering service or call them directly at (530) 245-1292. They will contact the doctor on-call.

Dr. Serr shares after-hours call with Dr. VanKirk, Dr. Skipitis, Dr. Williams, Dr. Kang, Dr. Turner, and other locums-coverage doctors on-call at Dignity Hospital. During weekday normal business hours, all of the doctors take care of, and deliver their own patients. When local offices are closed, one of the doctors is “on-call” and takes care of all the different doctors’ patients.

Dr. Serr does her gynecologic (non-pregnant) surgeries at Dignity / Mercy Hospital and Patient’s Hospital of Redding.

If you have a life-threatening emergency call 911 and seek care at the nearest available hospital.
If you have the option, please go to Dignity – Mercy Medical Center Redding.

Shasta Regional Medical Center does not have a “labor and delivery” department (for delivering babies) and they do not have a gynecologist on-call.

See our Pregnancy FAQs and Labor FAQs pages for more information and answers to questions you may be asking.

Dr. Serr (and all of the OBGYN’s in Redding) do their deliveries ONLY at Dignity – Mercy Medical Center in Redding (NOT at Saint Elizabeth’s in Red Bluff or Mercy Mount Shasta).

No. Unfortunately, medical malpractice insurance carrier do NOT allow video recording in the office at any time, including ultrasounds, or during surgery or childbirth. Still photos (normal camera pictures) are allowed.

Click here to learn more about Disability and Family Medical Leave.

For bills from our office: contact our billing company Nifty Billing Solutions at (530) 212-0073.
For bills from a lab: Make sure you are looking at a bill and not an EOB (Explanation of Benefits) from your insurance company. If it is an EOB, wait until you receive an actual bill from the lab, because the labs often adjust down the balance. If it is a bill, contact the lab billing department directly. If they cannot help you, then call us and we can put you in contact with the local lab representative.